Nova Studio
An identity that had to work in print, on screen, and at 16px.
A small creative studio had outgrown the logo they made in their first month. The job covered the identity, the type system and the site it all lives on — one pass, so nothing drifted apart later.
The problem
Everything they published looked like it came from a different studio. No type rules, three versions of the logo in circulation, and a site that was fighting its own grid.
How it went
- 01
Audit before anything else
Collected every asset in use and laid it out on one wall. Most of the decisions made themselves once you could see the mess in one place.
- 02
Type first, colour second
The studio talks in long form, so the typographic scale got settled before a single colour was picked. Editorial sizes, tight tracking, a lot of black.
- 03
A grid that breaks on purpose
Strict twelve-column base, with a handful of elements allowed to overflow it. The breaks are defined in the system, so they read as intent rather than accident.
- 04
Build and hand over
Shipped with the source files and a short guideline doc, so the studio can keep publishing without coming back for every asset.
Along the way
What shipped
- Logo, wordmark and responsive lockups
- Type scale and colour system
- Brand guideline document
- Marketing site, designed and built
- Editable source files + handover
After
The studio publishes on its own now, and new pages land inside the system instead of next to it. No performance numbers are claimed here — that data belongs to the client.
No invented numbers. Ever.Next project